Privacy Policy - Peterson Family Office

1. Introduction

Peterson Family Office ("we", "us", "our"), a company registered in Ireland with its office at Unit 1, The Cranford Centre, Montrose, Dublin 4, D04 X6H0, is committed to protecting the privacy and security of your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website petersonofficeire.com, use our services, or otherwise interact with us. Please read this policy carefully. By using our website and services, you consent to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

When you use our Free Pathway Assessment form or contact us, we may collect the following information:

Parent/guardian name
Email address
Phone number
Student age and current education stage
Target country/region for education planning
Planned timeline for study abroad
Educational goals and other information you provide in free-text fields

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and navigation patterns
Referring website or source

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your enquiries and provide our educational planning, mentorship, and family office advisory services
To schedule and conduct consultations with you
To personalise and improve your experience on our website
To analyse website usage and improve our services
To send you service-related communications
To comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018, we process your personal data based on the following legal grounds:

Consent: When you submit our assessment form or contact us, you consent to the processing of your personal data for the stated purposes.
Contractual necessity: Processing is necessary to provide the services you have requested.
Legitimate interests: We may process data for our legitimate business interests, such as improving our services and website functionality, provided these interests do not override your rights.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your data in the following limited circumstances:

Service providers: We use Google Analytics to analyse website traffic and usage patterns. Google Analytics collects data through cookies in accordance with Google's privacy policy.
Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
Professional advisors: We may share information with our professional advisors (legal, accounting) who are bound by confidentiality obligations.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Assessment form submissions are retained for a period of up to 3 years from the date of submission, unless you request earlier deletion.

7. Your Rights Under GDPR

Under the GDPR, you have the following rights regarding your personal data:

Right of access: You may request a copy of the personal data we hold about you.
Right to rectification: You may request that we correct any inaccurate or incomplete data.
Right to erasure: You may request that we delete your personal data in certain circumstances.
Right to restrict processing: You may request that we restrict the processing of your data in certain circumstances.
Right to data portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format.
Right to object: You may object to the processing of your personal data based on legitimate interests.
Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at info@petersonofficeire.com. We will respond to your request within 30 days.

8. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our website. We use the following types of cookies:

Essential cookies: These are necessary for the website to function properly, including session management and security. They cannot be disabled.
Analytics cookies: These help us understand how visitors use our website by collecting anonymous usage data through Google Analytics.
Marketing cookies: These may be used to deliver relevant content and advertisements.

You can manage your cookie preferences through our cookie consent banner displayed when you first visit our website. You can also control cookies through your browser settings.

9. Children's Privacy

Our services are designed for families and may involve information about students under the age of 18. We collect information about minors only through their parents or legal guardians, and only with parental consent. We do not knowingly collect personal information directly from children without parental involvement.

10. International Data Transfers

Your data is primarily stored and processed within the European Economic Area (EEA). Where data is transferred outside the EEA (for example, through the use of Google Analytics), we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Peterson Family Office
Unit 1, The Cranford Centre, Montrose, Dublin 4, D04 X6H0, Ireland
info@petersonofficeire.com

You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC) if you believe your data protection rights have been violated.

Data Protection Commission: www.dataprotection.ie